As seen on WGN DayTime Chicago
OUR STORY
Hi- My name is Laura - Founder & CEO of Date Nite Beaute. The brand was born during the COVID-19 pandemic in 2020. Every weekend my fiancé (now Husband) and I would set up a date night. An evening of dress up, music, cocktails, to feel good, and escape the uncertainty of the world that hit us all. It was in those times that I felt the need to create quality cosmetic products that would set a mood of creativity & a feeling of fabulous.
Since, now I have a boutique located in the heart of Berwyn at the Depot District, 3212 Grove Ave., Berwyn, IL
Former makeup artist turned cosmetic brand owner, I founded Date Nite Beaute during the pandemic that has since transformed to a brand that empowers others through beauty education and personalized experiences. My boutique combines retail with interactive workshops, custom lip color creation, and beauty parties.
OUR BELIEF
Mission: To empower your confidence and mental well-being through hands-on beauty education, botanical-infused products, and transformative experiences that celebrate your unique beauty while nurturing self-love and inner peace.
I spent 7 years as a caretaker to my mother, who suffered severely from mental health issues, severe depression, and anxiety. Watching firsthand how applying makeup for her boosted her self-confidence, mental health, and mood. Even if it was for a moment, those happy moments were treasured. Losing my mother, January 19, 2024, I applied her makeup one more time for her services. As eerie as that may sound to others, beauty is what bonded us with moments I now cherish forever.
Date Nite Beaute isn't just about selling cosmetics – it's about creating transformative moments where you discover your beauty potential, uplift your inner health via mind and body, while building community connections.